June is Garage Door Safety Month


It’s your chance to reach out to your customers and community to help them understand the importance of maintaining a safe and dependable door system.

Those of us in the overhead door and access systems industry live and breathe our products, and may sometimes forget that our customers don’t often give their garage doors a thought – unless something goes wrong. Many are unaware that neglected garage doors can pose a hazard to a home’s occupants, pets or visitors.

Garage Door Safety Month is your opportunity to serve your community by sharing important safety information about garage doors.

Consider the following suggestions:
  • Send a press release to your local newspaper(s) with tips on maintaining a garage door, and providing information about safety features that should be part of any garage door and operator system.
  • Contact a local radio program to request time to discuss garage door safety.
  • Include reference to Garage Door Safety Month along with some safety advice as part of your local advertising.
  • Post safety information on the Home Page of your company’s website.
  • Offer free or discounted "safety service calls" to your existing or prospective customers.
  • Contact local civic clubs (or take full advantage if you are a member of one or more of them) and ask for a five minute slot at their next meeting to share with the group the importance of garage door safety and a few "how to's."
  • Conduct an open house or company event and invite the public to come and enjoy the festivities and pick up information on garage door safety.
  • Browse garagedoorcare.com and encourage your customers to do so also to learn more about garage door safety and maintenance.
In whatever activity you chose to do, be sure to emphasize that children are at the highest risk. Garage doors should never be used for play, and properly functioning photo eyes, located no higher than 6-inches from the floor, should be installed on all garage door systems.

Being a good citizen is good business! Make sure your company is seen as having safety as your highest priority.



www.GarageDoorCare.com
Enhances Industry Image

Since October, 2009, IDA has been promoting IDA members to consumers via GarageDoorCare.com.  An often asked question by the membership is, "What's IDA doing to call attention to the professional door dealer members of IDA?"  Take a look at these numbers:

Number of consumers who turned to the "Locate a Qualified Professional" listing of IDA dealer members as a result of the public relations campaign:
  • In March and April 2016, a total of 1,323
  • In March and April 2015, a total of 1,289
  • Total of top 10 months since 2009: 3,713
IDA is working on behalf of the total membership to drive consumers to you, the professional IDA dealer!  And, it's doing so 24/7!



IDA Member Services ProgramMember Savings Program Offers Huge Discounts

Additional value can be added to your IDA Dealer/Industry membership through the new IDA Member Savings Program. The new program offers collective buying power through a 150,000 business Buying Group Alliance. Significant savings opportunities include Grainger Tools (19% average savings), ADP Payroll (25% average savings), Hewlett Packard, Office Max, Staples (20% average savings), and many more!
Click here to view a flyer for participation information.
Click here to visit the IDASavings.com website.



Tips for Consumers

We know that within most markets there are companies and individuals who prey on consumers, especially ones who are not fully aware of how to locate a professional. Unfortunately, this is true within our very own industry and profession.

One tool you can use in your area is communicating these tips on how to locate a professional door business. You should share these tips with your local media and also any local consumer advisor organizations, and highlight them in your showroom.

Here are 10, and you can probably think of even more:
  1. Does the business have a brick and mortar office in the community?
  2. Has the business provided you with names of satisfied customers?
  3. Have you checked with the Better Business Bureau, Angie’s List or Chamber of Commerce?
  4. How long has the company been in business?
  5. Does the company carry required insurance; very important.
  6. Many companies are members of the International Door Association, these firms adhere to a strict Code of Business Practices – check it out
  7. Many companies are also accredited by the Institute of Door Dealer Education and use IDEA certified door technicians – check it out
  8. Does the company install products or repair them in compliance with local, state and federal codes?
  9. If you are requiring only repair or service work, make sure you obtain a firm estimate prior to authorizing the work. If the cost of repair or service seems extremely unreasonable, it probably is.
  10. Although it may seem unimportant, are the company vehicles clean and professionally signed? If required, do they include a contractor license number?
IDA has produced a brief video utilizing Ms. Ida that you could include on your website, and even feature in your showroom. The video is entitled “What to Look for When Selecting a Door Dealer”. Check it out by clicking here.

Care to Share a Safety Tip?

Safety is critically important to all door dealers whether it impacts employees or consumers. In order to enhance safety awareness and opportunities for the readers of International Door & Operator Industry magazine, IDA wishes to publicize safety tips generated by door dealers for door dealers.

Many dealers have developed special safety programs and we'd like to share the best and most effective by featuring them in a future issue of the magazine.

If you would like to share something initiated by your company that works well, you're encouraged to provide details to IDA. To do so, simply send a description of your safety tip to: International Door & Operator Industry, PO Box 246, West Milton, OH 45383, or email to: chrislong@longmgt.com. If applicable, drawings and photographs are encouraged.






IDA Scholarship Foundation Website

The IDA Scholarship Foundation has redesigned their website to be cleaner and easier to use. IDA Scholarships are available for all IDA dealer/industry members, their family, employees, and employee families. To learn more go to:

IDAScholarship.org


FREE TOOL BOX TALKS


Introduced by Gary Lombard during the 2013 IDAExpo, a complete series of Tool Box Talks are now 
available to IDA members.  These Talks are an ideal addition to your safety program and are relevant to your specific business.  To view the Talks, click here. (You will be required to login).


International Door &
Operator Industry magazine